BIG EYED BIRD CREATIVE
BRAND IDENTITY
Creative Director
Carol Smith
Designer
Gina Hayes • Pei Shi Hu
OVERVIEW
Big Eyed Bird is a creative agency founded by five partners who are the brand consultant, designer, marketing specialist and event planner. Big Eyed Bird utilizes a range of skill sets and industry perspectives at each stage of the process, with proven effect in the form of sold-out events, increased revenue and industry recognition for clients.
My Role: Branding • Planning • Illustrations
IDENTITY DESIGN
The overall brand visual is minimal with a vibrant color palette. A playful touch of a bird footprint to reveal the storytellers behind the work.
BRAND
AMBASSADOR
To help illustrate the storyteller image of Big Eyed Bird Creative, little b.e.b. is created as the brand ambassador. He is in brand promotional materials such as marketing and social media, showing the audience the fun and enjoyable experience to create and tell brand stories with Big Eyed Bird Creative.
SOCIAL MEDIA
CAMPAIGN
"A little birdie told me" is an ongoing social media campaign with illustrations of random holiday reminders, design and branding related quotes and blog posts to inspire and connect with the followers.
